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THE ART OF BRANDING 💯

Branding is an essential part of product promotion, it defines your product and gives it "the look". For instance, when you think about Pepsi (soda drink), some of the first things that would probably come to your mind are the shape of the bottle, the colorful blue and red LOGO, then the taste. As essential as a brand identity can be, finding that unique color that creates the feel and resonate your brand name could be tricky at times. Design is the silent ambassador of your brand.   - Paul Rand A couple of years back, I took some design classes that opened my eyes to the relationship between colours, images and text in branding.  Branding is essential in gaining traction for products and services. I leveraged on this and offered quite a number of branding services for few companies.  Some clients were thrilled at the first gaze of my concept, while for others, the designs were to be done again and again. Either way, I was able to maintain a satisfied clientele. Below are...